PRAGYA SHARMA
From Zero to a Market Presence: Lyftron Data’s Launch Strategy
Client:
LyftronData
Challenge:
LyftronData is a no-code data delivery platform that simplifies data integration, enabling seamless movement, optimization, and warehousing of data. As a fresh product in the market, the client needed to establish its presence from the ground up.
With no strategy, website, or brand awareness in place, they required a comprehensive marketing approach to position LyftronData as a key player in the industry and drive engagement with their target audience.
How I helped
To successfully launch LyftronData, I collaborated closely with the client to understand their product’s unique value proposition. I then worked with designers and developers to build a strong website that effectively communicated the platform’s capabilities.
Once the foundation was set, I developed a multi-channel brand awareness strategy that included:
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Webinars – Showcased Lyftron Data’s value with industry experts.
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Email Campaigns – Engaged prospects with targeted messaging.
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Social Outreach – Leveraged LinkedIn and other platforms to connect with data professionals.
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Content Marketing – Created blogs, case studies, and whitepapers to educate the audience.
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Podcasts – Launched a podcast series featuring the CEO interviewing data evangelists to build credibility and thought leadership.
Results
Channel
01
Established an industry presence from scratch
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200,000+ across social and paid campaigns
03
300% increase in monthly revenue
01
Contest promotion sites
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Social media campaigns
03
Webinars
04
Outreach
05