From Awareness to Action: MarketBeam’s Webinar Success Story

Challenge:
 

MarketBeam is a social marketing tool that enables marketers to crowd-source content and ambassadors to share content on autopilot. The solution aimed to generate high-quality leads in the US through a targeted webinar. The goal was to raise brand awareness and establish a structured approach for executing webinars.
 

A key challenge was inspiring senior-level executives—who made up the majority of attendees—to engage in 1:1 sales conversations post-webinar.