PRAGYA SHARMA
From Zero to 3X Leads in
3 months:
Newristics’ Growth Story
Client:
Newristics
Challenge:
Newristics is a leader in optimizing GTM communications for pharma brands through innovative market research, machine learning analytics, and consulting services. They serve the Top 20 out of 20 pharma companies and target only the leading brands in the industry.
Despite producing high-value content backed by large-scale meta-analysis, maximizing engagement and lead generation remained a challenge. I was given the project to design a marketing strategy that can leverage this content to convert the audience.
Results
Channel
01
150+ Leads from top third-party networks
02
25+ Leads from LinkedIn campaigns with a $1.5K-$2K spend
03
+10% Increase in leads from Email Campaign
04
Increase brand awareness
01
Third-party publishing networks
02
LinkedIn Campaign
03
Email Campaign
04
Google Display Ads
Channel
How I helped
Their target market is pharma market researchers and marketers. To increase engagement and conversions, I first needed a clear understanding of their behavior and the best channels to reach them.
These experts lead busy lives and rely on online sources for industry knowledge. Importantly, they value trusted recommendations from well-known publishing networks.
With this in mind, I launched highly targeted campaigns to engage this audience. The key messaging positioned Newristics as a thought leader, sharing data-driven insights backed by the largest-ever analysis.
By gating the content, I maximized engagement and conversions through multi-channel campaigns.