PRAGYA SHARMA
From Seasonal Struggles to Year-Round Success: How Strategic Marketing Boosted Sales by 40%
Client:
Premkamal Spas LLC
Challenge:
Premkamal Spas LLC is a leader in providing premium spa services in Hawaii and the British Virgin Islands, operating five high-end spa destinations.
They faced significant revenue fluctuations due to the tourism-based nature of their locations, particularly during the off-season. Without a strategy in place to ensure steady sales throughout the year, it was difficult to manage the ebb and flow of customer demand.
How I helped
How I helped
I implemented a data-driven strategy to boost sales by carefully testing and optimizing across different platforms.
For Hawaii, where tourists primarily search on Google, the strategy focused on optimizing the spas’ visibility and ranking on top Google search results. In contrast, for the British Virgin Islands, where social media platforms like Instagram and Facebook were more effective, the strategy shifted to attract customers from these networks.
After months of testing, I fine-tuned campaigns to maximize results for each location.
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Results
Increased customer retention and consistent bookings throughout the year
Top Google ranking for key terms like Premium Spa Hawaii and Hawaii Massage
100%
increase in website traffic year-round
30%
improvement in conversion rates, especially during the off-season
Channel
Google Ads (for Hawaii)
Social Media Platforms (Instagram & Facebook for BVI)
SEO & Local Media Optimization